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Growth Marketeer

  • Amsterdam, Noord-Holland, Netherlands

Job description

Together, we are on a purpose-driven journey to make a meaningful and lasting impact on the world through our work in cracking biology. Our mission? Make fruit & vegetables available and affordable to more people in a sustainable way.

We work with the best and biggest greenhouse growers in the world. As we deeply value the work growers do, we help them by offering AI products that give them superpowers. Our commitment to the grower's satisfaction fuels our drive for excellence.

At Source, we embrace the excitement and challenges that come with exploring the frontiers of biology. By fostering a culture of curiosity and risk-taking, we create an environment where we design ground-breaking technology to influence how plants grow & develop. Positivity fuels creativity and productivity, so bringing a positive attitude to the challenges we face is highly valued.

You'll find an inclusive and supportive culture because diverse perspectives lead to breakthrough innovations and foster a sense of belonging among our team members. Communication is as transparent as can be and the open exchanges of ideas are being promoted.

As a Growth Marketer at, you will join our growing B2B Marketing team and play a pivotal role in driving our digital marketing efforts to new heights. Among other things, you'll be responsible for creating (together with our team), planning, executing, and optimising digital marketing campaigns across various channels, with a single focus on lead generation and brand awareness. Here are the key responsibilities and qualifications for this role:

What we'd love you to get excited about

  • Lead Generation: You get a thrill out of developing, setting up, and optimising digital marketing campaigns across LinkedIn, Facebook and Youtube. Making sure there’s a constant flow of high quality leads coming in through our website. You are also a master at driving successful display campaigns, and you have experience both with direct buy and programmatic.  Lastly, you are experienced in SEA as well, making sure our presence is noticed and effective in all digital areas where our next potential clients are. Generating leads and increasing brand visibility is the reason you wake up in the morning! 

  • Marketing funnel management: Design (strategize) and implement marketing automation workflows in Salesforce Account Engagement Marketing Cloud to nurture leads (lead scoring) throughout the sales funnel.

  • Analytics and Data Analysis: Utilise Analytics tools like (Google Analytics, Plausible, Hotjar) to track and optimise website (traffic), user behaviour, and campaign success. Generate insights from data to inform marketing strategy and decision-making.

  • Conversion Rate Optimization (CRO): Lead A/B testing and other CRO initiatives to improve campaign and website conversion rates.

Job requirements

You have:

  • 4+ years Growth/Digital Marketing experience with a focus on lead generation, lead nurturing and marketing automation in an (international) B2B environment.

  • Social channels (paid) have no secrets for you, and you have a track record of successful display campaigns on your name.

  • Experience in Salesforce Marketing Cloud Account Engagement and other marketing (analytics) tools (Hotjar, GA, Looker Studio or other BI tool)

  • Strong analytical skills and the ability to interpret data to drive marketing decisions.

  • A track record of successful CRO initiatives and website optimisation results.

  • Excellent written and verbal communication skills and a proactive approach to everything you do.

  • Relevant certifications in digital marketing (e.g. Salesforce, Social advertising, Google) are a plus.

  • Outstanding communication skills in English (Dutch is a plus)

*At Source, we highly value diversity of backgrounds and thoughts. Research has shown that people make different internal assessments of whether they are a good fit for the job. We therefore highly encourage you to apply for this job, even if you feel you might not 'tick all the boxes!

Our offer in return for your talent and skills

To reward your contributions, we offer you:

  • A hybrid work environment - we have working days at the office on Mondays and Thursdays which we make awesome

  • Paid lunch on the office days

  • Flexible hours - always respecting your team & meetings.

  • Pension contribution of 4.5%

  • Macbook (for the deep tech roles a 16T)

  • Curiosity and learning sessions

  • Travel allowance for office commute

  • Annual learning budget of € 1,000

  • Work from home budget of € 550

  • Monthly wifi & phone plan reimbursement of € 50

  • Unlimited holidays and we expect you at least to take 25 per year

  • Source Super Social (S3) - Our Thursday drinks (when possible at the rooftop terrace)

  • S4s - per quarter we have a big company event on Friday that includes dinner and special activities

Our process

*Please note that if you progress to the final round of our selection process, we will kindly request a reference to help us get to know you better.