Senior Account Executive

At Source.ag, we're driving innovation in the horticultural sector and making fresh produce more accessible and affordable worldwide.

We are looking for a seasoned sales professional to own our growth across Europe and the rest of the world. This role is ideal for someone with an established network in the international greenhouse industry, equally comfortable selling direct and building through partners, and driven to bring Source's AI solutions to the world's largest greenhouse growers.

We are looking for an Account Executive with a deep understanding of the greenhouse industry and proven experience in both direct enterprise sales and partner- and agent-led go-to-market. You will enter new local markets, build and manage our partner and agent network, and close high-value deals directly with the largest growers in your territory.

Your territory covers Europe, the Middle East, Africa, and Asia-Pacific, excluding the Netherlands and Belgium. You work closely with and report to the CCO (Founder).

What you'll do:

• Market entry: Identify and open new local markets, building the commercial foundation from the ground up.

• Partner & agent network: Recruit, onboard, and manage local partners and agents; make them productive and manage their performance.

• Prospecting: Identify, qualify, and develop new business opportunities with the major growers and marketers across your territory.

• Deal Lifecycle Management: Lead end-to-end sales processes from discovery, presentation, and demonstration through to negotiation and closing.

• Cross-functional collaboration: Work hand-in-hand with our AI Solution Specialist team to tailor product demonstrations and maximize customer value, and with the Product team to ensure the best market fit.

• Relationship management: Cultivate and strengthen relationships with key stakeholders (growers, cooperatives and industry partners) to drive long-term success.

Mindset & Attitude

• Cold acquisition should be second nature to you. Prefers being a hunter over being a farmer (in the context of sales).

• Gets excited about building long-lasting, trust-based relationships with greenhouse owners and execs.

• Over-the-top customer focus.

• Incredibly goal-driven; demonstrated ability to exceed sales targets.

• Takes ownership.

• Bias towards action, prioritizes outcomes and results over tasks and processes.

• Thrives in a fast-paced, unstructured, scale-up environment.

• Willing to travel >50% of the time.

Experience & Skills

• A minimum of 5 years of sales/account management experience in the greenhouse or adjacent agri-tech industry.

• Demonstrable experience in both direct enterprise sales and building or managing a partner, agent, or reseller network.

• An established international network in the greenhouse industry, including relationships with senior (C-level) stakeholders at large growers and cooperatives. You should feel comfortable providing senior-level stakeholders as professional references during the interview process.

• Fluent in English. French, German, and/or Spanish are a strong plus; additional languages are welcome.

• Experience entering markets where the company has little or no existing presence.

• Proven track record of closing enterprise and high-value deals.

• Excellent communication, negotiation, and interpersonal skills.

Our interview process

We keep it personal and open, so you always know what to expect. And it goes both ways: every step is your chance to ask questions and see if Source is right for you.

1. First interview (30 min, online): A chat with a colleague on our team to get to know each other and see if there's a good fit.

2. Second interview (45 to 60 min, online): A deeper talk with the hiring manager about the team you'd join and how you'd fit in.

3. Third interview (60 to 90 min, in person): Conversation about the skills and expertise you bring, plus a chance to meet a few people from Source.

4. Final interview (with one of our founders): Conversation about Source's mission and how you'd fit into the bigger picture.

Salary: OTE 108K - 135K EUR (72-90K EUR annual base + Commission plan).

Preferred start date: January 1, 2027.

* A note on AI: during your interviews, we use an AI note-taker, so we can be fully present with you rather than typing. There is no video recording. If you'd rather we didn't, just let us know during the interview.

** Research has shown that people make different internal assessments of whether they are a good fit for the job. We therefore highly encourage you to apply for this job, even if you feel you might not ‘tick all the boxes’!